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Free NLP Course for Business Owners · Lesson 9 of 11
📍 Where this lesson comes from
In my 2021 coaching plan this was the session called “Creating Your Future!” (Time Line Therapy®, 2 of the 18 hours). This free lesson is a self-guided introduction to the same topic, not the original coaching session. It does not teach Time Line Therapy®, which is done with a trained practitioner.
Picturing success feels great, but on its own it can drain the energy you need to get there. This lesson combines NLP's future pacing and timeline planning with WOOP, a research-backed method, to turn a vision into a plan you'll actually follow.
Remember the movie on the Start Here homework list, The Secret? Its message is that picturing what you want helps bring it to you. NYU psychologist Gabriele Oettingen has spent decades studying what positive fantasies actually do. In several of her studies, people who fantasized most positively about a goal, such as landing a job or recovering from surgery, tended to put in less effort and achieve less than people with more realistic views of the road ahead. In one set of experiments, people asked to imagine an idealized future showed lower energy afterward than people who imagined a more realistic one.
The answer isn't to stop dreaming. It's to dream, and then look straight at the obstacle.
Write one page dated twelve months from today, in the present tense, as if it has already happened. Where is the business? What are the numbers: sales, profit, customers, hours? What does an ordinary Tuesday look like? Who works with you? What do customers say about you? Make it sensory and specific, like the well-formed outcome from Lesson 2: what do you see, hear and feel?
Picture your timeline from Lessons 1 and 5. Imagine floating above it, out into the future, to the date twelve months from now, and setting your future page down on the line like a pin on a map. Then turn around and look back toward today from that future point. Ask:
Write the answers down. Planning backward from a finished future is often easier than planning forward from a blank page.
WOOP stands for Wish, Outcome, Obstacle, Plan. Oettingen built it from two research findings: mental contrasting (imagining the wish and then the obstacle) and implementation intentions (if-then plans, which you met in Lesson 2).
Wish
One important wish for the next 90 days that is challenging but doable.
Outcome
The best result of fulfilling it. Imagine it vividly for a minute.
Obstacle
The main obstacle inside you: a habit, feeling or belief. "I put off calling past customers because I feel like a bother."
Plan
An if-then plan for that obstacle: "If I feel like a bother, then I fire my anchor and send one message right away."
💡 Example WOOP (fictional)
Wish: land three corporate clients for holiday gifts by November 30. Outcome: steady December sales and a calmer January. Obstacle: "I hate cold outreach, so I keep putting it off." Plan: "If it's 9 am on a Tuesday or Thursday, then I send five short emails before I open anything else."
Close your eyes and run a short movie of next Monday: you at your desk doing step one, the obstacle showing up, and you using your if-then plan. Watch it go well. NLP calls this future pacing: rehearsing the new behavior in the exact situation where you'll need it, so it's ready when the moment arrives.
📓 Notebook checklist for Lesson 9
🔬 What the research says
This is one of the best-supported lessons in the course. Mental contrasting and if-then planning have each been tested in many studies, and WOOP combines the two. What you picture matters too. In a study by Lien Pham and Shelley Taylor, students who pictured the process of studying (when, where and how they would study) studied more and scored better on their exam than students who pictured themselves getting a top grade. So picture the steps, not only the trophy. Future pacing is similar in spirit, although the NLP exercise itself hasn't been tested in the same way.
🎧 Go deeper for free
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Mentally rehearsing a new behavior in the future situation where you will need it, so it is more likely to happen when the moment comes.
Wish, Outcome, Obstacle, Plan: a goal method developed by psychologist Gabriele Oettingen that combines imagining a wish with facing the main obstacle and making an if-then plan.
Visualizing the steps (the process) tends to help more than visualizing only the result. Pure positive fantasies about success have been linked with less effort in research.
About this course. Evolve & Earn is a free learning section of the QualityPerfection blog. This course is published by QualityPerfection and is based on our owner Ben's 2021 coaching plan and on free public resources. It is for education only and is not therapy or medical, legal or financial advice. People in the examples are made up.
Time Line Therapy® is a registered trademark of its owner. NLP, Meta-Coaching and other method names are used here only to describe the techniques. Mentioning them does not imply any endorsement by, or connection with, their owners.
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